5 Reasons you should get a summer camp job (and get your parents support!)

Photo Credit Camp North Star

So you want a summer camp job but feel – or more likely, your parents feel -you should get a “real job”. First of all, summer camp jobs are REAL jobs.  In fact, a summer camp job may be the most real job with the most real life benefits you can take this summer. Below are 5 real-world benefits of working at summer camp.  Camp jobs are more than just fun (and, yes they are FUN), a camp job can be a part of your total education experience.  Now let’s get you and your folks on the same page…

  1. Travel – The majority of American students attend college with 100 miles of home. Summer camps are in all 50 US States and all of the southern Canadian provinces. Summer camps offer paid (or partial) travel to and from camp, salary, free room and board and all expenses on official camp trips. Explore a region you may be considering for after college graduation or just expand your knowledge of the country. Travel will help you grow as a citizen and a person.
  1. Make new, diverse friends – Because of the 100 miles from home thing mentioned above, most college students do not have the opportunity to develop real relationships with students from different backgrounds – regional, political, racial, religious. In a time when the country has seemingly become so sharply divided, camp offers the opportunity for positive relationship building. The camp we ran had a staff of 180 from over 30 states and 10 countries each year. Staff had the chance to put real faces to the ideas they read about on social media and heard about on the news. Who knows, during a long hike or around a summer night campfire – a conversation or an exchange of ideas may lead to solutions in the future.
  1. Make job connections – Colleges are preparing students for a future of job mobility and remote working environments. Again, noting the whole 100 miles thing, the geographically diverse relationships at summer camp can lead to future job opportunities and in the case of a truly mobile working situation – the opportunity to have friendly, helpful faces when moving to a new area. The bonus is your LinkedIn connections will get a huge boost in the cool factor!
  1. Have real responsibilities – Face it, for an undergrad an internship at a Fortune 500 company is probably a summer of picking up dry cleaning and taking coffee orders – no real responsibility that can affect the business. At summer camp, every staff member bears responsibility for the success (or failure) of the camp season (aka the business.). Bunk counselors are responsible 24/7 for the safety and health of their bunk. Group leaders are responsible for conflict resolution with coworkers and between campers. Aspiring coaches are responsible for developing and executing lesson plans and classes. Every interaction has direct impact on a campers experience – leading to the camps growth or otherwise. For a college student having a first time job experience, tack on time management skills and personal responsibilities. A staff parent once told us, “My daughter was pretty sheltered before camp. Whenever she had problem at school, she called us on her cell and we solved it. This summer she had to take responsibility for herself and has come back a more self assured, mature woman. Thank you!”
  1. Make a difference – Summer camp staff have the opportunity to make a real impact on the lives of fellow staff and the campers. This seems obvious at the wonderful the non-profit camps reaching at risk populations and special needs campers. What may not seem quite as obvious is the impact staff can have at private camps can be just as meaningful. Early in my camp career, I questioned whether to move from for profit, private camping in to the non-profit camping world. A wise camp director pointed out, the campers at his high-end camp had every opportunity in life to become CEO’s, political leaders, doctors – everything that financial privilege had to offer.  What we could do as camp professionals is make sure these future leaders were instilled with the values of summer camp so that when they were in position too impact the world, their summer camp experience would guide them. You may think that sounds a little kumbaya – but what’s wrong with that?!?
photo credit Camp North Star
Looking for Summer Camp Staff? Camps can join CampStaff.com and search through thousands of staff applications. We’ve been connecting summer camps and summer camp staff since 1996.  Let CampStaff help you find the perfect summer camp staff.  Looking for nurses? Visit us at CampStaffNurses.com.
Looking for a summer camp job? Campstaff.com is a free, single application website connecting staff with thousands of summer camp jobs at hundreds of summer camps across the United States and Canada. 
RN’s, LPN’s, student nurses, and other medical professionals, CampStaffNurses.com has summer camp nursing jobs across the United States at some of the most beautiful summer camp locations.  Spend your summer working with great co-workers. Many camps offer the option to bring your family to camp. Apply today for free with a single application at CampStaffNurses.com

3 Things you didn’t know about summer camp jobs

Summer Camps assist with travel expenses

Travel to a new part of the country is a major perk of working at summer camp,  Camps are located not only in some of the most beautiful wilderness and lake setting in the world bit also near cultural and tourist attractions and major cities.  In addition to salary, most camps offer some type of travel allowance or assistance for staff traveling great distance.  A summer camp job could be your ticket to that destination you’ve been dreaming of.

Day Camps provide staff housing

Day camps, particularly those in rural or seasonal vacation areas can provide housing for summer camp staff.  Housing is usually reserved for specialty staff – such as nurses or chefs however, depending on the location, bunk staff and instructors can qualify for housing too. The bonus perk is that day camps operate Monday-Friday leaving the staff with what amounts to a weekend house in a summer resort!

International students enrolled in US college and universities do not need a special visa to work at summer camp

Working (and being paid) at a summer camp can qualify as part of your cultural exchange experience.  Ask your International Student Advisor on campus if you qualify.  If so, you’ll receive a full salary with all of the benefits just like domestic American staff.  No additional agency fees for you or the summer camp!

 

Looking for Summer Camp Staff? Camps can join CampStaff.com and search through thousands of staff applications. We’ve been connecting summer camps and summer camp staff since 1996.  Let CampStaff help you find the perfect summer camp staff.  Looking for nurses? Visit us at CampStaffNurses.com.
Looking for a summer camp job? Campstaff.com is a free, single application website connecting staff with thousands of summer camp jobs at hundreds of summer camps across the United States and Canada. 
RN’s, LPN’s, student nurses, and other medical professionals, CampStaffNurses.com has summer camp nursing jobs across the United States at some of the most beautiful summer camp locations.  Spend your summer working with great co-workers. Many camps offer the option to bring your family to camp. Apply today for free with a single application at CampStaffNurses.com

Instant Staff Recruiting Upgrade with Instagram

CampStaff pulls 3 or 4 Instagram images from member camps everyday to feature summer camps and summer camp jobs. To be honest, with many summer camps, it’s pretty tough to find great staff specific images to use.  Don’t get us wrong, you are doing GREAT with camper centric posts.  And we understand not wanting to feature the staff-only Friday night basketball game to camper parents.  Solution? Add a staff specific Instagram feed.

Your college aged staff and young professionals are currently using Instagram more than any other social network.  70% of Instagram users are 35 and under.  Lucky for camps, the image based, minimal text network lends itself to a quick ramp up for your camp staffing season.  Follow these steps and get this moving before the January summer camp staffing rush begins:

  1. Add a new staff instagram account. Need help? Click here.
  2. Put together a shot list of everything you’d like to show staff (#1 most difficult image for CampStaff to locate…health center staff in action.)
  3. Repost any images from your shot list already posted on your main camp Instagram feed.
  4. Ask your camp staff to FOLLOW your new feed and share with their friends.
  5. Ask your staff to contribute to missing items on your shot list; post with #hashtags.  Give your shot list to the camp photographer next summer and repost with current shots next fall.
  6. Have your staff tag your staff feed in any camp related pics they post. Shots of camp staff getting together during the school year are great. Make it a game – offer Starbucks gift card for the person who tags the camp page the most each month.
  7. Repost any great pictures that the staff tags. Just remember, you are telling a story to potential staff about how your summer camp staff feel about camp.  Sometimes a short explanation may be needed to narrate the pictures – like the one where the staff are dressed as Zombies in July!
  8. BONUS OPPORTUNITY: Add a staff facebook page and link it to your new staff Instagram account.  Posts to Instagram can automatically be added to Facebook, doubling your staff content.  Social media users over 35 years old are more likely to be on FaceBook than any other platform.  If your staff hires staff in this demographic, don’t miss out on the chance to reach them!

photo credit Camp Echo Lake

Looking for Summer Camp Staff? Camps can join CampStaff.com and search through thousands of staff applications. We’ve been connecting summer camps and summer camp staff since 1996.  Let CampStaff help you find the perfect summer camp staff.  Looking for nurses? Visit us at CampStaffNurses.com.
Looking for a summer camp job? Campstaff.com is a free, single application website connecting staff with thousands of summer camp jobs at hundreds of summer camps across the United States and Canada. 
RN’s, LPN’s, student nurses, and other medical professionals, CampStaffNurses.com has summer camp nursing jobs across the United States at some of the most beautiful summer camp locations.  Spend your summer working with great co-workers. Many camps offer the option to bring your family to camp. Apply today for free with a single application at CampStaffNurses.com

CampStaff Costume Contest

Win $100 AmEx gift card!

Working at summer camp is more than a summer in a beautiful location and meeting great people…its also about fun!  Whats more fun than dressing up in costumes at camp?  From Summer Halloween to Color Wars, Carnivals and Olympics camp counselors have lots of excuses to play dress up!  With “real” Halloween approaching, CampStaff.com is looking for photos or videos of the best camp costumes of summer.  

The rules are simple:

  • Use #campstaffcostumes on your favorite shot or video in your Instagram, Facebook or Twitter accounts of you or your fellow camp staff in costume at camp (any year is ok). Tag your camp in the pic too!
  • #tag as many pics and videos as you like!
  • Follow CampStaff’s social media feeds.  We will repost your pic or video on our social media accounts:

Instagram

Facebook

Twitter

  •  Every “like” your pic/vid gets = 1pt; every “share/retweet” =2 pts; every comment = 3pts.
  • Whichever pic or video has the most points on Oct 31 wins $100 AmEx gift card.

Good luck!

Looking for Summer Camp Staff? Camps can join CampStaff.com and search through thousands of staff applications. We’ve been connecting summer camps and summer camp staff since 1996.  Let CampStaff help you find the perfect summer camp staff.  Looking for nurses? Visit us at CampStaffNurses.com.
Looking for a summer camp job? Campstaff.com is a free, single application website connecting staff with thousands of summer camp jobs at hundreds of summer camps across the United States and Canada. 
RN’s, LPN’s, student nurses, and other medical professionals, CampStaffNurses.com has summer camp nursing jobs across the United States at some of the most beautiful summer camp locations.  Spend your summer working with great co-workers. Many camps offer the option to bring your family to camp. Apply today for free with a single application at CampStaffNurses.com

 

photo credit Camp Walt Whitman

How to Have a Summer Camp Internship

This year, more colleges and universities are requiring students to fill summer internship credits making the summer internship the camp industry’s biggest competitor for college aged staff.  

Internships are intended to provide learning opportunities, develop leadership and offer a chance to assume responsibilities in a field of interest. In many cases however, internships at large corporations are “below entry level jobs” with eager students relegated to spending their summer making copies, picking up lunch orders, and filling coffee cups with no real chance to assume responsibilities or show leadership potential.  

Now think about the leadership opportunities and responsibilities staff at your camp have every day of the summer. Where does a college student have the most chance for meaningful growth? The answer, of course, is camp!

So, how can your camp use internships to help staff? With very little effort, your summer camp can offer fulfilling internships to your staff with the bonus of providing stronger job skill development than most corporate internships. 

How does a camp get started?

Your camp already has maybe the widest variety of options for college aged students to earn internship credits of any business out there. Health services, recreation, hospitality, accounting, marketing, agronomy, computer science, etc, etc, etc – the potential list is huge!

Internships at camp have been around for a long time and although some camps handle the internship process very well, it seems obvious from the large number of camps not utilizing internships that many camps are unclear of how to start. 

CampStaff reached out to Jolly Corley, staffing director at Camp Robindel in New Hampshire, for advice on getting an internship program started at camp. Jolly has successfully offered summer internships at Robindel for many years and was happy to share her expertise. 

Jolly and I talked about the tangibles of how to make an internship work (more on that in a second). Before we even get to the “how” of making an internship work, Jolly recommends coming up with 3-5 skills your camp can give an intern by the end of the summer.

CampStaff Asked, “What can you give an intern as a skill that they may need?”

The answer to this will be different for each camp. Look at your camp’s values, your message, your program – what type of person comes out of your camp at the end of the summer? For example, are you aiming for your intern to be able to think on their feet with creative programming by the end of the summer, or do you run a more structured program where the outcome may be that the intern can work as a member of a larger team and work within the confines of the boundaries set forth in the program?

Jolly and I spoke about soft skills vs. hard skills. As a camp industry, we pride ourselves on teaching our staff the soft skills of life; creative thinking, teamwork, decision making, time management, motivation, flexibility, problem solving, critical thinking skills, and conflict resolution, just to name a few. 

These are some of soft skills that your intern may be taking away with them at the end of the summer. Or perhaps you may want to focus your internship on the hard skills of a program; ie. If your waterfront director is using his/her job as an internship, his/her skills may be safety, protocol, staff management, scheduling, and procedures.

In writing, your guideline will look like : “At the end of the summer interning with us at Camp XXX, you will be able to x,y, and z”. 

Once you are able to define what you can offer an intern, begin thinking of how to go about hiring staff who can use their camp job as an intern. Yes, the tangibles of making this whole system work!

CampStaff Asked, “Is it best to set up an internship “as is” or can you customize the internship for each intern?

Jolly gave the example of her standing position yearly of “event planner” as an internship. This is a desired position and she opens it only to returning staff (for a variety of reasons). She also has openings for internships that she tailor -fits to staff, depending on their major and the requirements needed to be met. 

Camp is fortunately similar to a small town, complete with every job skill imaginable and a need for various people with various skill sets. Thinking outside of the box may allow you to hire that highly sought after staff member AND offer a salary AND internship. Jolly recounted the story of re-hiring one of her best staff members while being able to offer her an internship in civil engineering.

CampStaff Asked, “After you have set up the internship with an employee, what are the  obligations as a camp director/staffing director in terms of follow-up?”

For an informal internship, as often is the case with international staff, usually a written reference once a summer. 

For a formal internship, possibly some initial paperwork, meetings over the course of the summer, and a follow up to the initial paperwork

Jolly gave a great tip for the meeting with staff during the summer; she offers them a reading list of books and/or articles. When the interns come to a weekly meeting with her, she can reference the reading as a starting point for conversation with the intern and apply it directly to the experience the intern is having at camp.

CampStaff Asked, “Do interns get paid while working at camp?”

Yes, please pay them.

CampStaff Asked, “Are there enough hours in the summer to fulfill the needs of an internship?”

Yes, working 12 hour days for 6 days for 8 weeks will more than fulfill a typical 400 or 480 hour requirement. When listed, most internships at colleges will state “for the full semester”. What Jolly has found that when the prospective intern talks with their college advisor to explain the situation of hours worked, advisors view the summer camp experience as a full internship requirement. 

We hope these tips help camps who have been thinking about offering internships, but didn’t quite understand them. If you have questions, reach out to us at CampStaff. 

photo credit Camp Robindel

Looking for camp staff? Visit www.campstaff.com and begin searching for staff today. We’ve been connecting camps and staff since 1996; let us help you find the perfect summer staff!

Best Summer Camp Horror Flick of All Time

Pre-Halloween shout out to our favorite summer camp horror flick, Friday the 13th (or for camp directors – aka “How Not to Deal with Difficult Camp Parents”). It should go without saying that this is probably not the movie to show on Movie Night at camp (R-rating not withstanding) but with summer still months away, a little fright night fun with a summer camp setting can help get staff thinking about camp – especially if your camp also does Halloween in summer.

Camp Crystal Lake that Jason Voorhees attended may be fictional but did you know that movie was filmed at the very real, Camp No-Be-Bo-Sco?  The New Jersey Boy Scout Camp founded in 1927 was the site of the 1979 filming of the horror classic, Friday the 13th. We are guessing that the current hockey counselor has the most attentive program period in all of summer camping or maybe the least attended. Lol

In the past several years, when Friday the 13th have fallen outside the summer camp season, Cystal Lake Tours and Northern New Jersey Council, BSA have offered guided tours to lucky fans of the movie.  Two Friday the 13ths will occur in 2019 – September 13, 2019 and December 13, 2019.  Both dates are outside of summer camp season so maybe movie fans will get another chance to visit Camp Crystal Lake.  Keep you eye out for any announced tour dates – past tours have sold out within minutes

Between Animal House and Footloose, Kevin Bacon starred (and died) in Friday the 13th as the character, Jack.  It should be noted that Jack might have survived the deranged killer if only the camp’s archery instructor bought the safer target point arrows for archery class rather than the razor sharp hunting arrow that impaled poor Jack!

Happy Halloween!

Rethinking the Lost Position of Camp Waiter

The summer camps in the area I first worked once had highly coveted positions of Camp Waiters.  My old camp employed former campers between their CIT year and high school graduation – when they were eligible to be full cabin staff.  Positions were limited and very competitive.  The jobs were also hard work.  But a strong showing as a waiter was also a guaranteed position as a camp counselor when old enough.

Back then, most camps dined family style and the waiters were used to orderly distribute food at meal times.  Waiters also maintained the cleanliness of the dining hall and shared time in the dish-room.  At most camps waiter positions faded to non-existence probably because of some combination caused by: the popularity of camp buffet style meals & parents (and kids) choosing from the hundreds of teen travel, educational and specialty options over a “character building” summer jobs.  Camps could also easily employ over 18 year old International staff via J-1 visas and eliminate the worry of supervising minor aged staff.  With plentiful staff available to hire, camps were not necessarily concerned about losing their ex-campers to local day camp jobs.  Staffing in general has gotten tougher and now camps are rethinking staffing.

With the J-1 Work Travel program still facing uncertainty in Washington and definitely facing stiffer competition from the summer competitor industries (National Parks and Resort areas among the biggest) we think its time to rethink the old camp waiter position and open a new source of domestic support staff.  We’ve heard from several camps considering this move particularly for kitchen support staff, facilities and cleaning staff and office support.   

Here’s some suggestions we’ve heard…

Make it a REAL job – We know of a few camps who actually use the title of Waiter/Waitress for their gap year/11th grade summer.  Most of these camps describe the position on their websites as more of a 1/2 staff, 1/2 camper position.  The advice we are getting is make this a real job and treat as regular employees.  Make sure anyone applying for these positions – and just as importantly – their parents understand that this is a job.

Have a real interview process.   Most camps are only considering hiring former CITs so that the employee is already well known and a relationship with the family is established.  However, it is very important that the applicant complete your full interview process and understands that this is indeed a job and not a bonus camper year.  An added benefit is that your former camper has a chance to safely hone job interview skills as you conduct the interview process.

Have a Leadership position designated to supervise this group.  You already know the challenges of supervising first time job holders on staff and have deep layers of supervision to account for it.  This group will face unique challenges and no only first time job holders but also experience their first time away from home being responsible for themselves.  Like all staff, its important that they have the tools and support to be successful.

Have a time off plan in place.  Most camps have excellent in camp and camp sponsored out of camp activities for staff during time-off, particularly for under 21 year staff as part of the camps staff retention program.  Be prepared to offer more age specific options and provide transportation when needed.

Have a transition plan for the following summer.  The biggest reason to hire this age group is to meet immediate support needs in camp, the very close second best reason is to retain quality camp staff for the following summer.    Arrange opportunities to shadow staff at a level not available to CITs.  We assume you already do this for work travel visa holders already, particular those with skills you could use in program or the bunks.   Like your older staff, make sure they know you want them back next summer and offer contracts before they leave camp.

Looking for camp staff? Visit www.campstaff.com and begin searching for staff today. We’ve been connecting camps and staff since 1996; let us help you find the perfect summer staff!

RV’ers and Summer Camps

We’re sure you’ve seen the instagram feeds – full-time RV’ers, van lifers, digital nomads -whatever you want to call them – families living and working in cool homes on wheels with ever changing beautiful views and seemingly endless adventures.  Thanks to the flexibility offered by internet based jobs and schools, an ever growing number of families are choosing to live year round in RV’s and explore America.  

Hiring RV snow birds is nothing new for northern summer camps.  A retired Marine couple worked at our camp for years.  They pulled a 5th wheel RV trailer back and forth from Texas to New Hampshire each summer.  They spent winters in Texas as caretakers of a seasonal RV park.  During the summer, he worked maintenance and she (a Senior Olympic archer) taught archery.  They did this for years until the draw of grandchildren over powered the draw of camp.  While this workforce of skilled retirees is still out there and very important to summer camp staffing, a new opportunity is also out there.

Not your grandparents RV 

A quick search of social media will yield hundreds of lifestyle feeds from people living and working from the road as digital nomads in a wide variety of custom RV’s.   They even have their own stylish, hip magazine – Rova Magazine (https://rovamag.com/).  The common threads seem to be a belief that work can be an adventure, desire to travel and search for like minded people and families.  Summer camp fills all three of these!

Camp work is always an adventure.  How many times in your camp career have you been asked to quickly learn to do something you’d never done or call upon a long forgotten skill to make a camp event happen?

Camp offers the chance to use different jobs skills.  Face it, the digital nomad is not into the traditional job cycle of picking a career, plugging away for 40 years and then trying something new.  For people living and working on the road, most common work is gig economy type jobs – short term contracts or fixed terms of employment.  Summer camp can offer so many more diverse jobs than just about any other industry and definitely with a fixed term, of employment.  Traditionally, camp directors have relied on school teachers with summers free to fill skilled leadership positions.  Digital nomads – with college degrees and real world skills – can offer a whole new source for quality, mature leadership.

Desire to travel. 

No brainer here…great summer camps are in all 50 states and across Canada.  A full-time RV’er with say an archery certification could pick and choose a camp each summer in a new location.

As great as the digital nomadic lifestyle seems, its one down side is a physical community.  Summer camps can offer a happy medium.  A few months in one location surrounded by people who live, work and study all over the world can open lots of doors for the traveler.  Now a real, because of summer camp community can be tapped into whenever and wherever the traveler goes.  The extra bonus for families living and traveling on the road is the chance for the kids to experience the wonderful relationship that camp offers.  How cool would it be for the RV family and other camp families to connect during the year?

CampStaff has begun targeting potential staff living and working the RV lifestyle specifically for summer camps.  Keep an eye on the seeker database for RV’ers.  The work camper concept has been in existence for years and there are many job sites designed to reach this worker and we are sure innovative camps have used them.  If there is a website you’d recommend, please let us know and we’ll add it to this post.

Looking for camp staff? Visit www.campstaff.com and begin searching for staff today. We’ve been connecting camps and staff since 1996; let us help you find the perfect summer staff!

Looking for a Leadership Position at Camp?

Now is the time to contact camps about your role for summer 2019!

Summer camps are a full time business. We all show up to work at camp in June and it seems like things are just as we left them last August. Behind the scenes, camp directors and their full time staff have been working away for 10 months preparing for the summer months. One of the biggest tasks they accomplish, of course, is hiring the best staff for camp. Right now, in mid-September, summer camps are already in full hiring swing for for next summer.  I know this because I can see camps searching CampStaff every single day already looking to fill their staffs for next summer (and I was a full-time summer camp director for 10 years so I know how important it is to fill key position in the fall!) Camps would love to hear from you.

If you are returning to work at your summer camp from summer 2018 and are interested in filling a leadership role, now is the time to reach out to the camp office and let them know why they should consider you for a leadership role. Email your camp director and schedule a time the two of you can talk on the phone. By setting up an appointment ahead of time, you’ll convey to your director that you are serious about your position next summer. You’ll also be ensuring that your director is ready for your call and has had time to think about possible positions for you before the call.

Or maybe you already know that the position you want is filled by a long-time camp staffer and there is no other position you’d consider, consider looking to switch camps and try something new!  (But first, as a courtesy to your current camp, let the directors know your plans – they may surprise you with a job offer you’d never thought of!).

Before you start searching CampStaff‘s summer camp database and sending your application around to camps that you are interested (maybe a summer camp in great area of the country you’d like to spend the summer exploring or maybe at a summer camp specializing in your favorite sport or activity), update your CampStaff profile and be sure to include the following in that nice little section where you can write something about yourself:

  • Years of experience at camps
  • Roles you have had at camps
  • What leadership role you seek and why you would be good at it
  • Certifications

This is the time of year to find your position at camp

More positions are available today than next month, or the month after, and so forth. Take advantage of being an early bird and secure your job for summer 2019 now. As time moves forward, camps will begin to fill their open slots and your options will grow smaller. 

Now go find that position at camp!  And while you are at it, convince a friend to get a camp job with you!!

Looking for an amazing summer job?

Visit www.campstaff.com and find hundreds of summer camps looking for amazing staff! Create a profile for FREE and find the perfect job for you.

Camps Are Using SOCIAL MEDIA More & Better

In late July, we began seeing camp social media feeds advertising for 2019 staff positions. Camps are setting up staff specific Instagram accounts, in addition to the official camp Instagram account.  We at CampStaff find both of these very relevant because 1. it shows that camps are becoming more aggressive (and much earlier in the year) in recruiting using their staff and staff alumni networks and 2. Instagram is the current social media o f choice for reaching college aged staff.

Instagram should be your current choice for staff contact – with your current staff and potential staff.  Here’s a few tips to get rolling.
1. Set up a staff specific account – clearly name it so parents and staff can tell the difference from your “regular” page
2. Make it public – you want potential staff to be able to see it
3. Ask all of your current and past staff to follow it – the more followers, the more chances you have to show up in friends of friends search feeds

6 camps who’ve upped their staff Instagram game!

echolakestaff – “Staff Spotlight” feature puts faces to the names and shows the geographic and job skill diversity of staff.

poconospringstaff – we like the use of last summer’s staff pictures to highlight returning staff.

waltwhitmanstaff – we like the pictures featuring the things staff can do on days off. Travel should be a big part of your recruiting pitch.

weequahic_staff – GREAT referral ads and fun count down to orientation pics are sure to get staff fired up for the start of camp!

pinecovestaff – over 4,280 followers…#GOALS

On more thing: Despite what you may read, do not write off Facebook.  Even after the well publicized stock plunge, Facebook’s value is still over $600 billion plus it OWNS Instagram (worth $100 billion).  FB is also run by some very smart people with, according to the US Congress still hold considerable media power. We are confident Facebook will remain relevant in the near future- particularly in reaching more “mature” staff.  A simple fix is to also create a staff page on Facebook that links to your staff Instagram account. Any posts on Instagram can be “automatically” posted to Facebook covering all your bases.